Branding & Identity
Here’s what happened when the Institute of Contemporary Music Performance (ICMP) in London asked us for a new advertising campaign.
Our research showed that the ICMP brand stood in the way of long-term success. So we suggested re-branding the institute as ‘The Institute’ and developing a communication strategy for their main audience, which consists largely of 18-year-old school-leavers.
In addition to using the new name, The Institute – a powerful proposition, we concentrated on images that appeal to school-leavers. To get that appeal, we selected several illustrators for a range of artwork that could be used in The Institute’s communications.
Here are some artwork examples of our first logo ideas – using a music score as inspiration.
In addition to print adverts, we designed and built a website, incorporating all the information from a 108-page prospectus into an easy-to-navigate site with additional news and events pages.
“Working with Studio View has been one of the best experiences in my professional career. They brought all our ideas to life, from the new brand to our campaigns.”