Saul Fairholm Chartered Accountants
Branding & Identity
Saul Fairholm is a contemporary firm of accountants, who have a refreshingly friendly attitude towards the people they work for. Needless to say, they have many loyal customers, but they wanted some more. So they asked us to re-brand the firm, making sure the existing customers could still recognise its identity, while it attracted new and emerging businesses.
We did our homework, finding that everything Saul Fairholm do is about their customers’ bottom line. The outcome of the sums. So we based our design of the new brand on the equals symbol. It also provided the modern twist these accountants were looking for.
We introduced an interface font that is, contemporary, clean, corporate and highly legible.
The colour blue suggested by us was completely different to what any of its competitors used. So it set Saul Fairholm apart.
We added illustration, stationery and signage.
We’ve worked for four years with Saul Fairholm, which now has more company start ups among its customers and is well recognised in local business.
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