Case Study
Napier Turbochargers
Branding & Identity
Overview
Established in the early 1900s, the name Napier still rings a bell with engineering enthusiasts. So it was only natural that when they broke away from the Siemens Group, Napier asked us to create a brand identity with a visual link to their origins that would once again position them as a global leader in the turbocharger industry.
For this purpose, we started by researching the company, its history and position in the market place. We took the views of its people on brand values and business aims. We looked hard at Napier’s software. We examined their working practices, equipment and machinery. Finally, we analysed strengths, weaknesses, opportunities and threats.
Based on this research, our starting point for the design work was the original Lion and Sabre Napier logo, drawn in 1923.
Next came our own drawings. The arrows and dotted lines show you how we crafted something new, incorporating elements related to Napier’s work to mould type and illustration. And hey presto…
A logo that reflects Napier’s strength, reliability, innovation and heritage.
We enhanced this identity with typography using Akkurat which embodies creativity in with a distinctive style. Colour and photography to show Napier’s passion for research and development.
We continue working with Napier on their marketing and corporate communications.
Testimonial
“Our new corporate identity designed by Studio View has raised our brand awareness and supported our growth into new markets.”