A new six a side league began on Thursday night. Studio View (Viewnited) started with an impressive 5-1 victory over Gravesend! A fantastic result, this puts us top of the table with one game played – still a long way to go but we think it could be a top three finish for us with a cup final thrown in!
As part of our ongoing relationship with the University of Lincoln, Jim recently involved GF Smith in a new collaborative project with our Interactive Design students. (We’ve been actively helping develop the course structure over the past 5 years!)
Paper merchants GF Smith offered the chance to work on a five week long ‘live brief’ to create designs to promote the Colorplan line of papers and boards. Mark from GF Smith took some time out of his busy schedule to visit the University and deliver the creative project. The brief was:
‘Using a single print colour and incorporating paper engineering techniques, produce a piece of marketing material aimed at graphic designers that demonstrates the excellence of Colorplan for a wide range of processes and applications…the piece must be able to grab the interest of a creative professional through surprise, originality, wit, beautiful design or sheer genius.’
No pressure! – Students produced a range of successful and creative responses, a few even inspiring. This was a great example of why live commercial briefs are so valuable, enabling students to engage with the industry and produce innovative results.
Congratulations to Fu – he won the ‘best design’ title, winning a limited edition Colorplan A0 poster and a Strathmore promotional stationery pack. Below is a shot of the crit session, along with pictures of Fu’s winning response.
Well done to the students, and thanks again to Mark at GF Smith.
We’re currently putting the finishing touches to new signage for Napier Turbochargers located in Lincoln. The first, smallest piece of official signage is about to go up at the firm’s headquarters today with a succession of changes to come. Independent investment firm Primary Capital took over the company from Siemens in 2008, and we were selected to implement a dramatic re-branding strategy for a brand which has heritage spanning 200 years.
We’ll give you more details here when the whole package of corporate livery is unveiled!
Energetic Studio View members, James O’Leary and Jez Thompson, did a ten kilometre run for charity in Lincoln last weekend. Jez ran for Stroke Awareness and James was sponsored for a multiple sclerosis charity. Though they approached the preparation in very different ways… “Jez had been training since December and I just turned up,” says James. “But we both got good times. Maybe this means you don’t need to train..?” James finished the race with a time of 48.01 minutes and Jez shortly after at 49.54. Well done lads!
Thanks to Karen and Heidi (above) for all their support!
We stepped away from the screens and swapped the usual technology for older, hands-on skills for a day. We’re currently working on a direct mail campaign to promote the Learning and Skills Council’s ‘Train to Gain’ service, the exact details of which have to remain under wraps right now to stay a surprise!
Our design requires the production of 650 handmade prints. Ben and Jim went back to basics, at the Greestone Print Room. We took some plywood and lasered in the design to make a template. This forms the image that will drop through letterboxes on behalf of the LSC.
The day was a great success…..and then became an even greater success when a very welcome break in the form of a homemade lemon cake (Thanks Preeti!) arrived.
It was good fun and it was good getting back to craft and getting away from the computers, and the cake was a sweet pick-me-up!